VIDEO PRODUCTION

Video production is the term used to refer to all the processes that are undertaken while making videos. It involves both video graphing (taking videos using a video camera) and editing (combining, truncating, and adding sound effects to the videography). The steps taken in video production are pre-production, production, and post-production. The idea of what to produce comes first before one goes out to shoot the video and recording it. Once the video has been captured, it must be made appealing to the viewers through editing.
Videos are preferred to written or audio materials for many reasons including the fact that they are more entertaining and engaging. Sales promoted through videos do better than those advertised through print or audibly. Video production ensures that the audience gets just what is necessary by removing too many details or adding some visual aids through computer programs. The aim is to make the video as short and as detailed possible to avoid boredom and the feeling that one needs more information.
Every video is tailor made to suit the occasion, and as such, the reason behind the production forms the backbone and guide to subsequent video operations. The audience decides which type of videos will be produced. For instance, children prefer to watch cartoons and animations, teenagers love fiction, and adults would like to deal with hard facts.
Videos have become powerful, convincing tools since they eliminate the communication barriers by simply showing how something can be done. Powerful video lens gives better impact and details, and they should be used where possible. In recording the videos, one needs a lot of space since they are stored in bulkier formats when compared to photos and audio clips. Video editing needs a creative input of skill from an experienced individual although much work is done by computers nowadays. Balance in audio effects must be maintained to make the production professional and appealing.


Regardless of the use, video production is a tasking project that needs much patience since it is subject to errors and technical problems. Once produced, videos can be used for advertising, educating the masses, or TV broadcasting.  

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